At Mozes Tutor Labs, we constantly hear from teachers who want to grow their classes but don’t know where to start with social media. To get a deeper perspective, we sat down with Ms. Ridma Suraweera, a respected board director of Mozes Studios, one of Sri Lanka’s creative and digital marketing companies.Ridma has worked closely with brands, educators, and institutions, helping them shape their presence online. In this candid discussion, she explains why digital marketing for institutes and teachers has become essential, and how even small tuition classes can benefit.
Why is social media so important for the education sector today?
It’s simple, because that’s where people are. Students spend half their free time on Instagram, TikTok, and YouTube. Parents, before calling a tuition class, often search on Facebook or Google. If they don’t see a page, a profile, or some digital presence, they immediately feel uncertain. Years ago, teachers could fill classes with just posters and word-of-mouth. Today, those methods are fading. If you don’t have a digital marketing strategy for tuition classes, you risk becoming invisible.
So are you saying a teacher without an online presence is at a disadvantage?
Absolutely. Imagine two math teachers, both equally skilled. One has a Facebook page with regular updates, student success stories, and a YouTube channel with a few free lessons. The other has nothing online. A parent searching for a class will almost always choose the first teacher. Why? Because visibility creates trust. That’s the magic of digital marketing for teachers, it helps you stand out.
Some teachers tell us they don’t have time for all this. Do you think it’s realistic for every tutor to manage social media?
That’s a fair concern. Teaching itself is a full-time job. But if you don’t take care of your online presence, someone else will take your students. The good news is, you don’t need to do it alone. That’s where digital marketing companies come in. At Mozes Tutor Labs, for example, we create the designs, handle the posting schedules, and manage platforms like YouTube. Teachers don’t have to worry about the technical side. They just continue teaching, while we build their brand online.
From your experience, what kind of content actually works for tuition classes?
Authenticity. Students and parents can sense when something feels too staged. The posts that do best are often simple ones: a short motivational message before exams, a picture of students after a successful class, or a short video tip explaining a difficult concept. Parents especially love to see results, like a student scoring high marks after joining a class. Students, on the other hand, love content that helps them, even in small ways. When this is done consistently with proper branding, that’s when digital marketing for institutes really shines.
Do you think smaller tuition classes can also benefit, or is this mostly for big institutions?
It’s for everyone. In fact, I believe smaller classes benefit even more. Big schools already have reputation and networks. But a small tuition class needs visibility to compete. With the right social media marketing for education, a single teacher can reach thousands of potential students online, sometimes more than an entire school can with traditional methods. We’ve worked with tutors who started with ten students. After three to six months of consistent social media management, their classrooms doubled in size. That’s the power of digital visibility.
Tuition teachers in Sri Lanka sometimes hesitate to invest in digital marketing. What’s your response to that hesitation?
I completely understand their hesitation. Teachers wonder, “Will this really bring me results?” My response is, look at the way parents and students behave today. Everyone checks social media first. If you don’t show up there, your competitor will. Think of it like having a signboard outside your class. Would you ever remove it? No. Your Facebook page, your Instagram, your YouTube, that’s your new signboard. And unlike posters, it reaches hundreds or thousands instantly. That’s why digital marketing for tuition classes in Sri Lanka is not just an expense, it’s an investment in long-term growth.
How exactly does Mozes Tutor Labs support teachers with their online presence?
We built Mozes Tutor Labs because we saw this gap. Teachers wanted affordable, professional help with their digital presence. So, we provide everything, from designing social media posts and YouTube thumbnails to managing entire pages for Facebook, Instagram, and YouTube. Our packages are tailored for teachers. They’re low-cost but high-impact. We don’t just design content; we create a full digital marketing plan for teachers and institutes so they can attract students, build credibility, and keep their class full. Many tutors who worked with us say they now get student inquiries every week through their online pages.
If you could give one piece of advice to a teacher just starting their journey with digital marketing, what would it be?
Don’t overcomplicate it. Start small, post one useful tip a week, or share one student achievement. Over time, this builds up into a powerful online identity. Consistency is more important than perfection. And remember, you don’t need to do it all yourself. That’s why companies like ours exist. Partner with a digital marketing company for education, let us handle the heavy lifting, and focus on what you do best: teaching.
Any final thoughts for our readers?
Education today extends beyond the classroom. Parents and students are looking for teachers who are visible, approachable, and modern. Digital marketing is the bridge that connects you with them. My advice to every teacher and institute is this: don’t wait. Build your presence now, because the future of education is already digital.
Digital marketing for teachers and institutes isn’t just about advertising, it’s about creating trust, connection, and visibility in a world where everyone is online. For tuition classes that want to grow in Sri Lanka or internationally, partnering with professionals like Mozes Tutor Labs can make all the difference.